Want to know everything about sending a perfect welcome email? Read our latest article. 👋

Read Post

This site uses cookies to provide you with a great user experience.


From Val Geisler August 18th, 2020

Building Better Relationships with Email

Building a successful email strategy isn’t just selling things—you have the power to transform how clients experience your brand.

Email campaigns are an exercise in relationship building. When done right, a well-mapped email program can bring in more sales and help you transform your existing client base into a community. But building a successful email strategy isn’t just selling things—by applying analytics to your customer journey, you can gather valuable intelligence about your prospect and customer base that can help you transform how clients experience your brand.

In this class, we’ll talk about how to build targeted email campaigns for every step of the customer journey, with hands-on tips for deciding who to nurture, when to nurture them, what to say in your messaging, and how to measure email success.

You’ll learn how to:

· Map your email strategy to your customer journey

· Grow beyond sales-oriented emails and into relationship nurtures

· Use CRM data to determine who should receive which emails and when

Who should come?

Email marketers, data-driven marketers, client success teams

Who should maybe skip this one?

Designers, coders

Natalie Jackson is the Marketing Director for the emfluence Marketing Platform and for emfluence's Digital Marketing. She has nearly a decade of experience in B2B marketing and in digital marketing, including more than eight years of geeking out over all things email and marketing automation strategy. Natalie has spoken on email marketing, CRM strategy, and content marketing for storytellers at Digital Summit Kansas City and Digital Summit At Home, Microsoft Dynamics CRMUG Summit, emfluence’s And Then Some Conference, and for countless local marketing organizations.

*All classes are recorded and will be sent out to all registrants for those that can't attend live and/or want to rewatch over and over again (who wouldn't?!)

**By joining us for this class, you’ll also get free newsletters from Really Good Emails and Emfluence (if you aren't already). You can unsubscribe from either or both at any time.


Make Really Good Emails faster by learning from others.

Sign up for Really Good Emails

Val Geisler

Articles to whet your whistle

Rekindle the Flame by Designing Easy, Breezy Fall Emails for your Readers

September 21st, 2020

Kelly Lamano

Finding clarity and building brand trust with Ritual

September 18th, 2020

Matthew Smith

How These Nonprofits Drive Donations with Email

September 17th, 2020

Kelly Lamano

Get the newsletter

Love email & marketing news and wanna pown your friends in email trivia? Of course you do.