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From Val Geisler August 18th, 2020

Metadata: A 3-Step Plan to Cross-Channel Personalization (3 of 3)

In part 3 of this 3-part series, you'll learn advanced personalization using product metadata.

When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible.

Now it’s on all brands to live up to these high standards. Though challenging, there’s hope—83% of consumers will share their data in return for more personalized experiences. This where Iterable can help!

In this class, experts from the Iterable team will reveal how to achieve advanced cross-channel personalization by building individualized recommendations and dynamic content based on product metadata.

You’ll learn how to:

  • Sort and filter dynamic content groupings using multi-attribute criteria
  • Create localized recommendations, like “5-star restaurants, in my price range, near me”
  • Use Iterable Catalog to build personalized content collections and automate messages in real time

Who should come?

B2C marketers that focus on customer lifecycle / retention / CRM

Email, mobile and cross-channel strategists

Verticals: retail/e-commerce, subscription services, media & entertainment, food & beverage, travel, consumer tech

Enterprise businesses looking to replace a legacy marketing cloud

People looking to see what Iterable is capable of

Who should maybe skip this one?

B2B marketers, Small businesses, Marketers in highly regulated industries (healthcare, finance, etc.), developers and designers who strictly write code and design from scratch


This class is part 3 in a 3-part series. While you're encouraged to attend all 3 classes, each class stands well on its own. Choose 1, 2, or all 3!

Alyssa Jarrett is Head of Brand & Content at Iterable, where she specializes in creating data-driven content to educate growth marketers on how to develop world-class customer engagement. She has previously served in marketing roles for companies in SaaS and big data, including Ripple, Objectivity, Splice Machine, and Cray.

Katie Barends is a New Jersey native turned California girl now living in Denver (with a few years in Florida along the way). Katie got her start in journalism, focusing on communicating and storytelling in every interaction. She has a knack for strategic conversations and helping others realize and achieve their goals. She's been in the tech world for the last 5 years working with Fortune 100 and C-Suite decision-makers across all industries. In that time, Katie has held a variety of roles in solutions consulting, sales coaching, and product and customer marketing to support both not only customers and prospects but also internal partners.

*All classes are recorded and will be sent out to all registrants for those that can't attend live and/or want to rewatch over and over again (who wouldn't?!)

**By joining us for this class, you’ll also get free newsletters from Really Good Emails and Iterable(if you aren't already). You can unsubscribe from either or both at any time.


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