Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
81% of B2B marketers say email newsletters are one of their preferred formats of content marketing. B2B emails give people the opportunity to help solve a problem. B2B emails should also be concise. Businesses don’t need to reinvent the wheel; they can simplify the process for other businesses. Make your B2B emails count as you build trust with your audience and nurture relationships with existing audiences.