Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Newsletter emails keep your audience in the know of updates, news, and releases related to your product, services, or company. These emails are an opportunity to share blog posts, interviews, roundups, and other helpful information. Companies tend to send newsletter emails on a schedule: daily, weekly, bi-weekly, and even monthly. Newsletters are also intended to be interactive to engage your audience, posing questions or encouraging subscribers to follow an action, such as replying to the email or clicking a link to your website.