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40% Off Creative Exploration

Love the new look of the Skillshare emails. The big, unique font really hooks my attention and the vibrant neon colors are easy to spot and stand out. The 2 column layout is easy to read. I also love the unsubscribe copy that ties into the rest of the email rather than a blanket statement.

CategorizedPromotionPromotionalEducation / School


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Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Emails should have a "meta content-type" and defined character set.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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