This is our newly redesigned newsletter. To get to this design and content, we tested the crap out of our old newsletter to understand what our audience wanted to see. We also analyzed every click we had on an email in the last 2 years to understand what content to be sharing.
Last but not least, we looked at a lot of newsletters and general emails on Really Good Emails to create a wishlist of design and features that we thought would work, and implemented them into the redesign. This email is now modern, beautiful, data-driven, and up to industry and brand standards. We hope you love it as much as we do!
See a preview of this campaign across 3 popular email clients. Then, check out your own email across over 90 email clients with Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.