Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
I received this cart abandonment email after adding the jacket, socks, and t-shirt to my shopping cart on alexmill.com. So the "hero" image is actually a dynamically-populated product image. All text is live, using the brand's web fonts with deliberate system fallbacks. The email doesn't invite unintentional clicks. Hover effects. Aesthetic simplicity + consistency with clickthrough site.
Here’s how Alex Mill's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Larger paragraphs of text should be left-justified to improve readability for some readers.