Subject guys, do you even collagen? (pro tip: you should.)
New product. Full width on desktop, with mobile optimizations of images.
Things I Like
Simple & clean header/footer with minimal distractions (no nav bars or legal jargon, and limited social icons)
Live text everywhere
Consistent design elements (left-aligned text, line height, spacing, etc.)
A clean design that gives the email a 3D feel (see the different flavors hovering over 2 different-colored backgrounds) and also utilizes a simple Z-design
Limited CTAs (2) that are above the fold and at the bottom of the email
Great, great, great product imagery
Branding and colors are consistent throughout the email
Interactive CTAs that change color upon hover and interactive product images that change size upon hover
Good typography – the difference between headers and paragraphs is clear
Instead of having social icons, maybe include a curated feed (oh hey Curalate!) in the footer that shows photos from hims’ IG or from customers’ IGs
Include other smart recommendations beneath the second CTA for people who may not be interested in collagen powder
The first bullet point has less space between the text and the bullet point than the other bullet points below it
Include the option to View Online
Title attributes for the flavors that give more background/details about each flavor What data do we know about this email? hims
sends 1 emails per month, and they're 100% mobile optimized. Their ESP of choice is
. Learn more from our friends at
How does this look across email clients?
Here’s how hims's emails render in the most popular email clients. Are yours rendering as designed? Find out with a
free trial of Litmus. How accessible is this email?
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at
Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.