Email Geeks: Are you sending the right message? Learn how InVision's Senior Director of Lifecycle Marketing segments their audience.
Everybody LOVES a holiday, this email evokes those feelings with a combination of a bright and striking image and short but informative copy. There is a primary CTA with supporting purchasing options - the perfect balance of information and sales.
Here’s how MedExpress's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.
Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.
Emails should have a "meta content-type" and defined character set.
Email headings should be well structured. This will help screen readers easily navigate content.
Specifying "alt text" for these images helps screen readers describe the image.
Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.
Larger paragraphs of text should be left-justified to improve readability for some readers.
Table roles should be clearly defined. This helps screen readers determine how to interpret the table.