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Oops, we got a bit excited


The messaging and content combined with minimalist design led to really strong engagement and even some sales. We sent out this apology email after our list received an email by mistake while migrating contacts from Magento to Shopify. It's playful, apologetic and explains why the error occurred, offers an apology discount code, and includes a plug for the new website – all in four lines of copy.

CategorizedApology / OopsPhotographyEcommerce

How does this look across email clients?

Here’s how GOBE's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.

How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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