VRBO

Sweepstakes email where you go down the email as you scroll, with subtle gifs and full width moving gondolas.
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<p class="p1" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 20px; line-height: normal; font-family: Roboto; -webkit-text-stroke-color: #000000;">Things I Like
<ul class="ul1">
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Great use of a background image</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Live text everywhere</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Limited CTAs (2) that are above the fold and at the bottom of the email</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Cute illustrations with subtle animations are a nice touch</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Consistent design elements (center-aligned text, line height, spacing, etc.)</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Interactive CTAs that change color upon hover</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Nice Z-design that incorporates two animations (ski lifts) that enhance the design</li>
<li class="li3" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 24px; line-height: normal; font-family: Arial; -webkit-text-stroke: #000000;">&nbsp;</li>
</ul>
<p class="p1" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 20px; line-height: normal; font-family: Roboto; -webkit-text-stroke-color: #000000;">Strategy Improvements
<ul class="ul1">
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Include a CTA that actually shows subscribers the slopeside mansion they&rsquo;ll be staying in during their stay on the mountain</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Include a FTAF CTA under the &lsquo;Ski for 20&rsquo; section so you can email 19 of your friends and have them enter the contest</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Instead of having social icons, maybe include a curated feed (oh hey again Curalate!) in the footer that shows photos from VRBO&rsquo;s IG</li>
</ul>
<p class="p4" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 24px; line-height: normal; font-family: Roboto; -webkit-text-stroke-color: #000000; min-height: 32px;">&nbsp;
<p class="p1" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 20px; line-height: normal; font-family: Roboto; -webkit-text-stroke-color: #000000;">Design Improvements
<ul class="ul1">
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Make the logo bigger or get rid of it completely</li>
<li class="li2" style="margin: 0px 0px 11px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Increase the paragraph font size a tad and make the font color darker so that it contrasts stronger against the white background</li>
<li class="li5" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 17px; line-height: normal; font-family: Roboto; -webkit-text-stroke: #000000;">Less legal mumbo-jumbo in the email footer</li>
</ul>

VRBO

win the winter

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VRBO

win the winter

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