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{"asPath":"/emails/win-the-winter","pathname":"/email"}
Subject

win the winter

From
VRBO

Sweepstakes email where you go down the email as you scroll, with subtle gifs and full width moving gondolas.

 

Things I Like

  • Great use of a background image
  • Live text everywhere
  • Limited CTAs (2) that are above the fold and at the bottom of the email
  • Cute illustrations with subtle animations are a nice touch
  • Consistent design elements (center-aligned text, line height, spacing, etc.)
  • Interactive CTAs that change color upon hover
  • Nice Z-design that incorporates two animations (ski lifts) that enhance the design
  •  

Strategy Improvements

  • Include a CTA that actually shows subscribers the slopeside mansion they’ll be staying in during their stay on the mountain
  • Include a FTAF CTA under the ‘Ski for 20’ section so you can email 19 of your friends and have them enter the contest
  • Instead of having social icons, maybe include a curated feed (oh hey again Curalate!) in the footer that shows photos from VRBO’s IG

 

Design Improvements

  • Make the logo bigger or get rid of it completely
  • Increase the paragraph font size a tad and make the font color darker so that it contrasts stronger against the white background
  • Less legal mumbo-jumbo in the email footer
CategorizedContestTravel and LeisureGIFOutdoorsWinterGiveawaySeasonalHotels and Resorts


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How does this look across email clients?

Here’s how VRBO's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.


How accessible is this email?

Looks aren’t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Emails should have a "meta content-type" and defined character set.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that user’s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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