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Subject

You Asked For It, You Got It... ๐Ÿ‘

Animation and illustration help bring the fresh, peachy flavor of the seltzer to life in the email. We also created a social graphics animation using real comments from Instagram followers to build excitement around the product launch.

CategorizedBeverage / CoffeeProduct LaunchAcquisition / Marketing

How does this look across email clients?

Hereโ€™s how Austin Eastciders's emails render in the most popular email clients. Are yours rendering as designed? Find out with a free trial of Litmus.


How accessible is this email?

Looks arenโ€™t everything. Does this email follow key accessibility best practices? Our friends at Litmus ran the test.

  • Email headings should be well structured. This will help screen readers easily navigate content.

  • Specifying "alt text" for these images helps screen readers describe the image.

  • Text to voice recording and transcript for hearing impaired.

  • Without a [lang] attribute, screen readers will assume the email is in the default language the subscriber chose when setting up their screen reader. If your email is not in that userโ€™s language, the screen reader may not accurately transcribe your message.

  • Larger paragraphs of text should be left-justified to improve readability for some readers.

  • Emails should have a "meta content-type" and defined character set.

  • Table roles should be clearly defined. This helps screen readers determine how to interpret the table.

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