Barrel
How COVID-19 is impacting ecommerce
Preheader
The Growth Edition #6
|
A roundup of ecommerce and marketing in the wellness space. Our Work Contact Us |
|
Volume No. 6April 2020How Fitness Studios are Weathering COVID-19
As gyms and fitness studios have closed around the country, many have shifted focus to meet new at-home workout demands. Over on the Barrel blog, we take a look at how studios like Fhitting Room and Barry's have hustled to move classes online. — by Emily Hogoboom Rowing Blazers x Caroline Calloway
Our friends at Rowing Blazers recently tapped infamous internet "scammer" Caroline Calloway to be the face of their new Spring campaign, with a collaboration on the horizon. Read on for an interview with Calloway about what makes Rowing Blazers' cheeky irreverence so appealing. — by Caroline Reilly A Coworking Space Pivots Due to Coronavirus Ethel's Club, a Brooklyn-based social space for people of color, had only been open for about a year before it had to close its doors due to the Coronavirus pandemic. Founder Naj Austin tells Forbes she had always planned to offer a digital membership — COVID-19 just made it necessary. The digital membership offers access to video live streams 3 times per day, to help members do their best work, wherever they are. — by Geri Stengel COVID-19's Impact on Ecommerce Due to shelter-in-place orders across the country, people are shopping more online, but they're buying different things than they might normally. Stackline has compiled a list of the top 100 fastest-growing categories in ecommerce as well as the top 100 fastest-declining categories. Although there aren't too many surprises (snack foods and cleaning products are up!) it's an interesting look into consumer behavior at an unprecedented time. — by Jenni Styrk Possible Scenarios for the US Economy Deloitte Insights just published a fairly thorough analysis of the US economic forecast over the next couple of years. Economic analyst Daniel Bachman breaks down a few potential scenarios along with their probability of playing out. He also forecasts consumer spending habits, business investments, and labor market performance. — by Daniel Bachman Klaviyo's Katie Tierney interviews Mike Altman, senior retention manager at the DTC toilet paper brand Who Gives a Crap, about how COVID-19 is impacting business. Although the online store is currently sold out, Altman says the surge might not last. "In a couple of months, people might stop buying," he says. "They might have too much toilet paper. We just don’t know. But what’s important is that we maintain steady communication with the audience we build." — by Katie Tierney
At Barrel, we don’t believe in hacking your way to growth. We believe in having a robust marketing strategy, a holistic view of the customer journey, and consistent execution. It’s the hard work done day-in and day-out that gets our clients real, sustainable results.
Whether it’s through email campaigns, social ads, thought-provoking landing page, an audio experience, or well-research content pieces, we help ideate, execute, and measure, working closely with our clients’ teams to launch, learn, and iterate.
Want to chat? Drop us a note at |
|
View Email in Browser
New York 197 Grand Street, Suite 7S, New York, NY 10013Los Angeles 600 Wilshire Blvd, Suite 500, Los Angeles, CA 90017 Unsubscribe from this list
|
