McDonald’s
Wish you were here! Signed, the Drive Thru
COVID-19 disrupted routines across the nation—and the world. However, one thing stayed the same: the Drive-Thru. Together, with Epsilon, McDonald’s saw an opportunity to help restore a sense of familiarity in a society where normal doesn’t feel so normal anymore.
As part of its recovery strategy, McDonald's identified situations where people could benefit from quick, convenient food while keeping safety top of mind. Here, we looked at the weekend road trip fueled by exclusive daily deals, $1 any size soft drinks, and a how-to guide for contactless Mobile Order & Pay.
We communicated these benefits through thoughtful, approachable design/animation with a clean, well-established content hierarchy. By positioning the Drive-Thru as the easy way to enjoy favorites on the go, McDonald’s safer alternatives to dine-in while encouraging digital transactions through the App. All while inspiring people to get back out there, satisfy their cravings on their journey anywhere but home.
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